I couldn't believe the poor ranking when searching for additional assistance for inbound marketing strategies for our companies based in Australia and New Zealand. First things first using Google I was faced with page after page of inbound travel information pages from various airlines and car rental companies when searching under "inbound marketing adivce New Zealand". The one and only relevent hit that came up on page one was the online marketer blog by netconcepts (big ups to you guys).
Thankfuly when searching for social media marketing in NZ there was a plethora of sites and bloggers to trawl through. Once again onlinemarketer came in top dog so great work going on behind the scenes there! With the term "inbound marketing" rapidly becoming the preferred terminology I was surprised that so few experts in SEO and inbound marketing weren't ranked much higher.
While I may be relatively fresh on the scene surely we all pride ourselves on keeping ahead of the curve. Are we behind the eight ball? Do social media marketers have to position themselves better under the more corporately palatable term of "Inbound" marketers to get more traction in the B2b scene? Or am I just over reacting? Would love to get your feedback.
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