Naked staff swearing and having a laugh on planes!
This bloopers reel from the "Bare Essentials of Safety" inflight video is a great laugh and hats off to the Air New Zealand marketing team.
Air New Zealand have embraced the web 2.0 community and in social marketing (like most things they do) are streets ahead of the competition.
One great example out of their "nothing to hide" bodypainted campaign is the bloopers reel below which they released from their highly acclaimed "Bare Essentials of Safety" on board safety demonstration video.
The willingness to share and vision behind the strategy is fantastic. It opens the door for the public (and potential customer base) to connect with the brand on an personal level and humanises the airline even more than the in-flight safety briefing does itself.
Air New Zealand's Grabaseat site and great use of twitter, facebook and their own Youtube channel have transformed their image when it comes to the on line community.
Not only should we be proud of having the ATW Airline of the Year 2010 (announced in January) for its superb commitment to safety and operational excellence but also for their on line vision and willingness to explore new ideas and push the boundaries like in the controversial "cougar" grabaseat campaign.
Keep it up Air New Zealand!
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